The Wall Enforces Custody.
The Software Enforces Law.
The Phone Becomes the Key.

Jan Carlos has led teams to 17 privileged cannabis license awards across 8 U.S. jurisdictions—competitive, limited-award processes where hundreds applied and a handful were selected. Each one required proving to skeptical regulators that a controlled substance operation would be built right, run right, and stay compliant from day one.

Then he proved it at scale. As COO of Latin America’s largest vertically integrated cannabis platform, he operated 19 dispensaries under continuous regulatory oversight—passing inspections, maintaining compliance, and keeping every license active. He designed and built 30+ licensed facilities ranging from $5M to $55M, each one engineered to satisfy regulators before the doors opened, and managed $50M+ in capital advisory engagements where a single compliance gap could end everything.

He’s sat across the table from regulators more times than most operators have filed an application. VCAS is the infrastructure he spent a decade wishing existed—now he’s building it.

VCAS doesn’t matter if it can’t be deployed, replicated, and scaled across dozens of locations without breaking. Jenny is why it can. She’s spent 18 years doing exactly this—taking a concept, building the operational playbook, and rolling it out at speed.

At Ascend Wellness Holdings, she grew the dispensary network from 3 to 11 stores in five months, fully staffed, trained, and operationally standardized across 5 states. At Mission Dispensaries, she opened 4 locations in 2 states, drove 140%+ YOY transaction growth in Pennsylvania, and built an internal leadership pipeline with a 97% promotion rate. At Sweetgreen, she was the first Area Leader—responsible for training national expansion across 27 stores in 6 states, delivering 17% comp store sales growth.

Every VCAS deployment is a new store opening with a compliance framework bolted on. Jenny has done that over 40 times and never missed a launch date. She co-founded VendraIS because she’s lived the same operational pain—and knows exactly how to make the solution work at scale.

Schedule III reclassification means DEA oversight of cannabis for the first time. Joy has already been in the room with DEA leadership. As Senior Principal at The Clearing, she consulted directly for DEA and DOJ on organizational strategy and change management—the same agencies that will determine how Schedule III compliance is enforced at retail.

At RIVA Solutions, she built and managed a $500M+ federal pipeline across DHS, USDA, and Commerce—the kind of multi-agency navigation that VCAS will require as it scales across state and federal jurisdictions. She’s directed government affairs teams of 20+ across 14 states, founded a startup that took military technology through FDA regulatory approval, and built her career at the intersection of government, regulation, and market access.

When a state Cannabis Control Authority needs to approve VCAS as compliant custody infrastructure, Joy is why that meeting happens—and why it goes well.